Getting a handle on user psychology

"For a really mature product – say, soft drinks – there's not much differentiation between the products themselves. Consumer marketing is the main game, and the chief input to consumer marketing is an understanding of consumer psychology.

Although lagging, the technology industries have started taking an interest in the psychology of their consumers, and from that point of view, yesterday morning's briefing on Ericsson's ConsumerLab 2004 study of the Australian market is an interesting snapshot of what people want."

Full story from commsworld.com.au

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