Sex sells no more: new findings

ALL sex and no play left young consumers cold when it came to advertising, British brand consultancy HeadlightVision said today in a report on the latest cutting-edge trends.

Its research found that youths were bombarded by sexually explicit advertising to the point where the ads no longer moved them.

It concluded that if brands wanted to reach young trend-setters, they needed to use more subtle techniques.

"To say young people don't want to see sex at any time in their life would be untrue," said Allison O'Keefe, global editor of the HeadlightVision's report, D-Code.

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